We are an innovative and unconventional organization able to operate both in the field, getting our hands dirty in Africa and Asia, and in the more sophisticated and tricky world of global communication and advocacy.
You can see us as an action-oriented Public Relations & Crisis Communication firm, with only one client: the Elephant.
We also raise much needed money to fund specific, concrete projects on the ground, like human-elephant conflict (HEC) mitigation and anti-poaching training, which are beneficial to both elephants and people.
But we are also working on creative and strong global communication campaigns in order to re-position elephants, their amazing intelligence and their tragic exploitation in the public’s mind.
Our ideas and statements are solidly based on scientific evidence and decades-old research. While we believe it’s important to talk to everyone and to exchange thoughts also with people who don’t agree with us, we are not afraid to take strong stand against what is cruel, based on ignorance and ethically unacceptable.
We are a very heterogeneous group of people with different backgrounds and life experiences, from conservation to business, to & communication and to security. We are a unique blend of high-level professionals with true networking power and the capacity to deliver.
We strive to be a generous movement and to support our partners and all the organizations that share our values and work towards the same goals.
But above all, we try to get humankind to evolve ethically. It is our strong belief that it’s not the arts, science, power or business that really set us apart as human beings, as the higher intelligence on Earth, but the curiosity to understand the other sophisticated ‘intelligences’ on the planet, such as elephants, apes and cetaceans, and the courage to love them as equals. Andrea Crosta, co-founder and director of EAL.